gregg martini
straight up copy/content and other creative potencies
the director
In addition to wielding some big pencils, I also flex a creative director’s verve and viewpoint and a marketing director’s sensibility to craft and direct potent marketing AND entertainment solutions.
I’ve even been behind the camera AS a director (always with a solid cinematographer/camera operator and a sound sound technician), behind the recording studio window and over the shoulder of the designer/art director…all helping whip up an experience for what best suits a project’s needs.
Marketing directorly, I’ve been fortunate to be able to help craft plans and strategies to develop AND guide brands to where they need and want to be. Requires a healthy dose of the strategist and the brandtender.
Here's a quick case study where my creative and marketing director selves merged...